HUGO MOEDANO
P O R T F O L I O
COCO POPS
ADVENTURES
Kellogg’s Coco Pops wanted to create more brand recognition and get kids to engage and build affinity with their renowned mascot, Coco the Monkey.
We created Coco Pops Adventures; an immersive AR experience where kids travel with Coco through a chocolatey vortex to exotic destinations, and collect precious golden cocoa pods along the way.
Throughout each unique adventure – from ancient Maya jungles to vast Arabian deserts – children’s general knowledge, math and memory skills, as well as physical fitness, are put to the test.
They were also encouraged to share the experience and compete with their friends using social media.
Even cereal packs had an interactive element: Cutout Maya-themed masks; Arabian dhows and forts; and Indian-themed finger puppets.
With web face tracking technology children can also become Coco and try on other exotic themed headdresses. There's also an interactive dance where kids can mimic famous Bollywood moves.
The edutainment experience was not only created to help parents entertain their little ones, but to get them excited about learning. And it was an absolute success.